UL Jewelry Seminar Email

Through this email invitation, created for Underwriters Laboratories (UL), I explored the strategic implementation of typographic placement, use of imagery and graphic composition to clearly indicate the most important information in the invitation. I was able to, within the bounds of UL branding guidelines, create a compelling invitation that utilizes clear and simple photography, typography and colors to draw the recipients’ attention to the email and interest to attending the Jewelry Seminar.