Panda Paws Logo Manual
Through this logo manual, I explored typography, logo design, branding, graphic placement and copy writing. I was able to create a logo related to sustainability. After coming up with many different variations on how to portray way the logo could and could not be used (graphically and typographically), I was able to portray the importance of this particular brand identity. Utilizing various amounts of allowable alterations and variations of typography and color, along with using the logo on merchandise and stationary, I composed this manual to emphasize the importance of this brand identity.